Choosing good keywords
A keyword works best when it’s one short word that people won’t type by accident: GUIDE, LINK, DISCOUNT, WEBINAR.
- Capitals, punctuation and emoji are ignored: "guide!!" and "Guide 😍" both work.
- Word boundaries count: STAR doesn’t match "starterkit".
- "heart" as a keyword matches any heart emoji (except the broken heart).
- A keyword on one post takes precedence over the same keyword on all posts. That way you can send a different link per post.