Comment a word. Get a DM automatically.

Put “Comment LINK” under your post. Everyone who does gets a DM within seconds with your link, offer or download. No flow builder, no hassle.

No credit card needed · data in the EU · cancel monthly
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dmbackInstagram · Direct
💬 Commented on your post: “GUIDE”
Hi! Great that you want the guide 🙌 Here it is: https://yourbrand.com/guide
Great, thank you!

How it works

Set up in ten minutes. After that it does its job, day and night.

1

Connect Instagram

Log in with your business or creator account. One click, and we never see your password.

2

Choose your keyword

For example GUIDE, LINK or a heart. Write the DM with your link. For one post or all your posts.

3

Publish your post

Anyone who comments with the keyword gets a DM right away. Your dashboard shows exactly what was sent.

Built to keep working

Our first account was getting hundreds of comments a day. That’s why reliability is at the core.

Never twice, never forgotten

Every comment is recorded first and only then answered. If something goes wrong, the system tries again — without messaging anyone twice.

The connection stays fresh

The connection with Instagram is renewed automatically. If that ever fails, you’ll hear about it right away.

EU and GDPR

Servers in Frankfurt, short retention periods, Data Processing Agreement included. Followers can have their data erased.

Pricing

Per Instagram account, not per “contact”. Prices excl. VAT, cancel monthly. Pay yearly = 2 months free.

Starter

€12 / month

For when you occasionally post with a call to action.

  • 1 Instagram account
  • 5 active keywords
  • 1,000 DMs per month
  • Public reply under the comment
  • Export to CSV
  • 1 team member
Start free trial

Pro

€29 / month

Unlimited keywords, public replies and export.

  • 1 Instagram account
  • Unlimited keywords
  • 10,000 DMs per month
  • Public reply under the comment
  • Export to CSV
  • 2 team members
Start free trial

Agency

€79 / month

Up to five accounts and a whole team.

  • 5 Instagram accounts
  • Unlimited keywords
  • 50,000 DMs per month
  • Public reply under the comment
  • Export to CSV
  • 10 team members
Start free trial

Frequently asked questions

Which Instagram account do I need?

A business or creator account. You can switch a personal account for free in the Instagram app (Settings → Account type and tools). You do not need a Facebook page.

Does really everyone who comments get a DM?

Almost everyone. Instagram allows one automatic message per comment, within 7 days. Followers who have turned off message requests from people they don’t know can’t receive a DM; you’ll see those in your overview.

Is this allowed by Instagram?

Yes. We use Meta’s official Instagram API (“private replies”), the same route the big tools use. We only send a message when someone comments with your keyword themselves.

What happens to my followers’ data?

We only store what’s necessary (comment ID, the keyword and whether the DM was sent) and erase it automatically after the retention period you choose. Everything is stored in the EU. A Data Processing Agreement is included as standard.

Can I cancel monthly?

Yes. You can cancel at any time in your dashboard; your subscription then runs until the end of the paid period.

What if the connection with Instagram expires?

We renew the connection automatically. If that fails, you’ll get an email and a notification in the dashboard; comments that come in meanwhile will still be answered as soon as you reconnect.

Which languages does it work in?

The dashboard is available in Dutch, English, German, French, Spanish and Portuguese. You write your DMs yourself, so they can be in any language.

More answers in the help centre.

How it works → · ManyChat alternative →

DMback: Instagram auto DM for comments